We follow the Wheat Belly nutritional lifestyle ourselves and are principled eaters. We understand the need for products to help families stay on their chosen nutritional course. We get it. So whether you miss the functionality of bread, have the occasional sweet tooth, or need a meal solution while on the go or for your child's lunch for school, why shouldn't there be products available for you?
We believe it's time for a "do over" in the food industry. We think something is wrong and things don't seem to be getting any better. So we are committed to doing our best in promoting change by leading by example and showing another way. Believe in what you eat!
We believe that the processed foods industry has led us astray and that what is often billed as “healthy” may not be so at all. We also believe that one’s nutrition lifestyle is a very personal thing –it is about choice and about knowledge. In light of this, we are transparent regarding all of our product ingredients so that you can make informed choices as to what you choose to eat. Unlike “Big Food,” we have nothing to hide.
All of our products are made without wheat. They are also designed to minimize your exposure to "net carbohydrates" (Total Carbs minus Fiber minus any Sugar Alcohols such as Erythritol). That means no "junk" carbs of high sugar content. Instead you'll see alternative ingredients such as almond flour, flaxseed meal, and sweeteners like erythritol and monk fruit extract (Luo Han Guo), We also strive to create products as clean label as possible: avoiding artificial flavors, preservatives, or colors. If you see an ingredient you don't understand or would like to know why it is there, please contact us and we will happily respond.
While all of our products are made to be fully-compliant with the tenets of Wheat Belly, we realize that you may require or have chosen other dietary restrictions as well, so perhaps not all of our products will fit your bill. That's okay, we respect your choices. But be sure to explore our products, whether you are grain-free, sugar-free, low-carb, Paleo, or just seeking great tasting food, many of our offerings are likely to fit your needs and choices.
We will strive to get our prices as low as we can. With your support, as we grow we will be able to achieve savings via economies of scale that we can pass on to you with lower prices. Whether it is through volume discounts or more automated equipment, we will do everything we can to make our products as affordable as possible. Most of the ingredients we use do not benefit from significant federal farm subsidy programs as do wheat, soybeans, and rice.